What is the Tessitura Conference?
Tessitura’s annual conference is always a high point around here, but this year it’s even more so. In what’s been a tough year and a half for arts and culture organizations, we’re not only proud to see the resilience and innovation that’s come out of the space, but we’re also honored to be able to contribute among industry leaders.
In addition to being attendees, we’ll be hosting an Open Space forum on strategies to turn patrons into subscribers. We’re eagerly looking forward to the conversation, and we’re also equally excited to listen and soak up as much as we can from those in the space.
TLCC Sessions We’re Looking Forward To:
Gathering 1st Party Data
Hosted by LeeAnn Day Douglas, David A. Straz, Jr. Center for the Performing Arts
We love that this is a topic of conversation. Not only is it top of mind for those of us in digital marketing, as Google phases out third party cookies and data privacy concerns take center stage, but it’s also a crucial strategy for long-term sustainability. The increasing prevalence of data as currency for funding is also a topic that both intrigues us and concerns us at the same time. Audience data is some of the most valuable information that arts and culture organizations have. The key is knowing how to use it.
[Read: Never Mind Your Business Plan. What Are You Doing with Your Data?]
Creating Post-Show Surveys
Hosted by Sam Gooley, Groundlings Theatre and School
On the subject of first-person data, the Open Space discussion “Creating Post-Show Surveys” is another that’s high on our list. Audience data is gold, but knowing how to obtain that data AND interpret it is a true art. At a time when so much is still up in the air, knowing what resonates with audiences can be the deciding factor on if they return, renew their membership, or spread good words or bad.
Building Value through Message and Engagement to Retain and Increase Individual Donors
Hosted by Mercedes Brown and Imani Thomas, Dallas Theater Center; Rebecca Herberson, Tessitura
If there’s one thing we’re passionate about in the arts and culture space, it’s increasing member engagement through user-dictated experiences. We’ve been saying it for years: the user dictates in the digital space. In spite of a pandemic, the Dallas Theater Center deepened its engagement with individual donors through savvy storytelling and spot-on campaigns. We’re eager to hear more and learn from such a respected institution in our community.
Are You Managing Change, or Is Change Managing You?
Hosted by Ashleigh Davidson and Oonagh O’Reilly , Waterfront Hall and Ulster Hall; Erin Lively Koppel, Tessitura
This session has all the makings to be one of the most inspiring at the TLCC conference. Waterfront Hall and Ulster Hall were hit hard by the pandemic. Not only were they combatting lockdowns and loss of revenue, they also lost their leadership in the process. Nevertheless, the remaining team fought through the disruption to innovate and rethink their business, much like one of our client partners. We can’t wait to hear how they did it.
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