Washington Mystics
Meeting the Needs of Today’s Fans with Innovative Ticket Plans
CHALLENGE
Legacy Ticketing Formats Rely on One-Size-Fits-All Strategies
Teams that rely on traditional ticket membership plans — such as full-season offers or pre-determined multi-game packs — are missing out on opportunities to expand their reach while meeting the needs of their fans. In today’s market, potential ticket buyers expect to be able to build their own experiences on their own terms, without committing to a schedule they did not choose for themselves. The WNBA’s Washington Mystics recognized the the needs of today’s fans and aspired to innovate their membership opportunities, but t
SOLUTION
Place the Power of Personalization in the Hands of the Fans
TurnStyle empowered the team to launch a customized solution branded My ’Stics, My Way, with packages built around pre-determined games or fixed, build-your-own schedules that include exclusive benefits and a purchase flow that takes just a few clicks to complete. TurnStyle also incorporated its proprietary Whispers & Shouts to help the Mystics offer upgrades or other options at key moments in the purchase path, based on fans’ choices or preferences.
RESULTS
Automated Selling That Lets Perks Do the Work
By partnering with TurnStyle, the Mystics were able to combine automation and gamification, empowering their fans to customize their memberships by choosing their own games. The more games they choose, the more points fans earn, and they can redeem those points for experiences such as post-game autograph sessions and on-court experiences, personalized video messages from players or even coffee with the coach.
