HEINZ HISTORY CENTER
Timed Entry, Donor Engagement & Intuitive Messaging
CHALLENGE
Honoring the Past While Looking to the Future
The Heinz History Center needed a better way to manage timed entry and manage its messaging to drive engagement with members. The History Center, an affiliate of the Smithsonian that celebrates the history and culture of Pennsylvania, also wanted to increase donorships in an efficient, intuitive way.
SOLUTION
A Central Hub that Makes the Most Out of Memberships
TurnStyle lets visitors plan their day at the Heinz History Center or its affiliate museums in just a few clicks — whether they are out-of-town tourists or longtime members. The platform also makes it easy for the History Center to keep members updated about their plans and engage them with benefits and other messaging.
RESULTS
24/7 Service Without Adding More Staff
With the launch of TurnStyle, the Heinz History Center was able to manage a better visitor flow and optimize foot traffic without creating a crowded experience. Furthermore, TurnStyle’s automated customer service made this process possible 24/7 without relying on a heavy technical integration or on extra staffing at the venues.